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Collection of Digital Marketing Packages

UMW Recordings Inc. | Campaign Technical Specifications

Ivan Parrales avatar
Written by Ivan Parrales
Updated today

🎧 OUT NOW PACKAGE

Platforms: Instagram & Facebook (Feed and Stories) Required
formats

Feeds

  • File type: MP4 or MOV

  • Ratio: 4:5

  • Minimum resolution: 1080x1080 px

  • Recommended duration: 15–45 seconds

  • Suggested content: Simple animation, live or edited video

  • Tips clave:

    • The first 3 seconds should capture attention.

    • Use movement and sound.

    • The video should feel organic and natural .

Stories

  • Ratio: 9:16

  • Resolution: 1080x1920 px

  • Duration: 5–15 seconds

  • Messages: Title + Artist + “Out Now / Listen Now”

  • Includes: Fragment (hook) + Spotify / Apple logos


📀 OUT NOW + PRE SAVE PACKAGE

Duplicate video sections for both phases (Pre-save and Out Now).

  • File type: MP4 or MOV

  • Ratio: 4:5

  • Minimum resolution: 1080x1080 px

  • Duration: 15–45 seconds

  • Recommendation: Create different videos for each stage, highlighting the desired action (“Pre-save now” vs. “Available now”).


🎬 MUSIC VIDEO + OUT NOW + PRE SAVE

Includes 4 types of pieces:

  1. Feed Pre-save

  2. Feed Out Now

  3. Stories vertical (Out Now)

  4. Full video clip (native)

Full music video specifications:

  • Resolution: 1920x1080 px (Full HD)

  • Duration: complete song

  • Type: MP4 or MOV

  • Tip: Upload it natively to Facebook/Instagram.


🔍 FAN FINDER PACKAGE

Objective: discovery of new listeners.

Video principal (FAN FINDER Feed)

  • Format: MP4 or MOV

  • Resolución: 1080x1080 o 1920x1080 px

  • Recommended duration: up to 3 minutes

  • Suggested content: acoustic video, live performance, authentic footage

Additional: Stories & Feed for OUT NOW (optional)

Same specifications as previous packages.


YOUTUBE PACKAGE

Ad Type: TrueView Discovery

Requirements:

  • Video uploaded to YouTube (public or unlisted)

  • Google Ads ID (ej. 123-456-7890)

  • Thumbnail + 3 lines of text

  • Click takes you to the original video , it does not play automatically.


🔊 SPOTIFY ADVERTISING PACKAGE

Audio ads played between songs (free tier)

Audio

  • Duration: 15–30 seconds

  • Format: WAV or MP3

  • Content: Artist voiceover, name, song, CTA (“Listen now on Spotify”)

  • Includes: musical fragment (hook)

Image

  • Dimensions: 640x640 px minimum

  • Format: JPG or PNG

  • Maximum size: 200 KB

  • Contents: cover art, artist photo + direct link to Spotify

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