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Animated Covers and Dynamic Visuals – Technical Guide UMW Recordings Inc.

At UMW Recordings Inc., we promote visual innovation as an essential part of the music experience.

Leonardo Diaz avatar
Written by Leonardo Diaz
Updated this week

While official DSP release artwork must follow static standards, platforms like Spotify and Apple Music allow the use of complementary animated elements , such as Canvas or Motion Art , to enhance the presentation of musical content.


Are animated covers allowed as official release images?

No. Official covers must be static , in .JPG or .PNG format, with no motion, no transparencies, and a 1:1 ratio. However, you can complement your release with animated visuals using each platform's native tools.


Spotify Canvas – Looping Visual by Song

Canvas is a short visual clip (3–8 seconds) that loops on the listener's screen while a song plays on Spotify. It is managed exclusively by the artist through Spotify for Artists .

Technical specifications:

  • Ratio : 9:16 (vertical)

  • Minimum height : 720 px

  • Duration : Minimum 3 seconds – Maximum 8 seconds (not a millisecond more)

  • Format : MP4 (h264), without audio

Steps to upload your Canvas:

  1. Go to the Music tab

  2. Select a song and click ADD CANVAS

  3. Upload the file complying with the specifications

  4. In less than an hour, the Canvas will be shown to listeners.

You can also manage Canvas from the Spotify for Artists mobile app.


Apple Music Motion Art – Animated Album Cover

Apple Music allows the use of Motion Artwork (animated album covers), which are displayed on iPhone, iPad, Mac, and Smart TVs. It's important to follow the specific guidelines regarding length, resolution, and format.

Key recommendations:

  • The movements should be smooth and subtle , especially for the Listen Now section.

  • A mandatory static version of the artwork must be included for backup

Content specifications:

Type of Art

Format

Size (px)

Duration

Devices

Album Motion (3:4)

.MOV

2048x2732

15–35 seconds

iPhone

Album Static (3:4)

.PNG

2048x2732

N/A

iPhone

Album Motion (1:1)

.MOV

3840x3840

15–35 seconds

Mac, iPad, Smart TVs

Album Static (1:1)

.PNG

3840x3840

N/A

Mac, iPad, Smart TVs

Listen Now Motion (1:1)*

.MOV

3840x3840

10–25 seconds

iPhone, Mac, iPad, Smart TVs

UMW can manage the delivery of these animated files to Apple Music as part of its direct infrastructure with DSPs. Unsolicited or non-standard content will be rejected.


Legal considerations

  • All animated content must be copyright-free or have approved usage rights.

  • Unlicensed use of third-party material is not permitted.

  • The static image should always accompany the animated version, especially for slow connections or settings that disable animations.

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