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How Does Our Digital Music Marketing System Work?

At UMW Recordings Inc., we’ve built a strategic system to take your music to the next level.

Ivan Parrales avatar
Written by Ivan Parrales
Updated this week


1. 🎯 Tailored Packages for Your Goals

We offer multiple packages based on your project’s current stage and marketing needs:

  • Out Now: Perfect for recently released tracks. Paid social media campaigns direct traffic straight to your streaming platforms.

  • Out Now + Presave: Combines post-release promotion with pre-save campaigns to generate hype before your song drops.

  • Music Video + Presave: Designed for artists with visual content. Promotes both your video and your upcoming single.

  • Fan Finder: Great for building your social media following or promoting organic/live content.

  • YouTube Ads: Targeted ad campaigns to increase views and visibility on your music videos.

  • Spotify Ads (Pro): Direct audio or video advertising on Spotify, aimed at capturing active listeners.


2. 🧠 Real Strategy, Not Just “Boosts”

We don’t just hit the “boost” button. We create fully customized campaigns:

  • Smart targeting by country, age, interest, and behavior

  • Custom creatives (images, videos, copy)

  • Daily adjustments to optimize performance and engagement


3. 📊 Transparent Tracking & Reporting

  • Daily performance updates (for most packages)

  • Final report with key metrics and strategic insights

  • Ongoing communication and support from our expert team


4. 📋 What You Need to Start

To launch a campaign, you’ll need:

  • Exact release date

  • Social media and streaming links

  • Promo materials (cover art, images, videos)

  • Presave link (if applicable)


5. 🚀 How the Process Works

  1. Choose the right package

  2. Fill out the intake form with your info

  3. Our team will contact you to finalize the strategy

  4. We launch the campaign and keep you updated daily

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