The “OUT NOW” package is designed to maximize the immediate impact of a recent launch through Instagram and Facebook campaigns , both in Feed and Stories formats. This guide includes all the technical specifications and creative recommendations to ensure your campaign is effective and professional.
📦 Files needed before launching your campaign
Before you begin, you'll need to submit the following assets:
Video for Feed (Instagram and Facebook)
Video for Stories (vertical format)
Main message of the release (title, artist, “OUT NOW” or “Listen now”)
Streaming platform logo (Spotify / Apple Music)
Musical hook (highlighted fragment of your song)
📥 After confirming payment, you'll receive a link to upload your files.
🎬 Video Technical Specifications
📱 Instagram & Facebook Feed (square/short vertical format)
Field | Specification |
Format | MP4 or MOV |
Relationship | 4:5 |
Resolution | Minimum 1080x1080 px |
Long | Recommended: between 15 and 45 seconds |
Recommendation | Include animation or music video |
🔑 Key Tip:
The first 3 seconds of your video are critical. They should feature movement, sound, and a direct message that engages the viewer.
📲 Instagram & Facebook Stories (full vertical format)
Field | Specification |
Format | MP4 or MOV |
Relationship | 9:16 (vertical) |
Resolution | 1080x1920 px |
Long | Recommended: between 5 and 15 seconds |
Message | Track title, artist, and “Listen now” |
Music | Short musical hook (powerful start) |
🎨 Suggested creativity:
Add stickers, emojis, dynamic text, and visual elements to make your story feel organic and engaging.
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“OUT NOW + PRE-SAVE” Package – Technical Specifications
🎯 What does this package include?
This package is designed to generate pre-launch anticipation (PRE-SAVE) and maximize visibility at the time of publication (OUT NOW) through optimized campaigns on Instagram and Facebook. It is divided into two key phases:
Phase 1: PRE-SAVE – Previews the release and allows fans to save the track before its premiere.
Phase 2: OUT NOW – Actively promote the topic once published on digital platforms.
📦 Required files
Before starting your campaign, you will need to provide:
Videos for Feed (Pre-save + Out Now)
Videos for Stories (Out Now)
Key lyrics (title, artist, “Pre-save now” / “Listen now”)
Musical hook (short clip of the theme)
Logos of platforms such as Spotify or Apple Music
📥 Once your payment has been processed, you'll receive a link to upload the corresponding files.
🎬 Video Technical Specifications
📱 Instagram & Facebook Feeds
For PRE-SAVE and OUT NOW campaigns
Field | Specification |
Format | MP4 or MOV |
Relationship | 4:5 |
Resolution | Minimum 1080x1080 px |
Minimum dimensions | 120 x 120 px |
Duration | Recommended: 15–45 seconds |
Style | Animation, live video, music video editing |
Professional tips:
The first 3 seconds are key : they include visual and musical hook.
Use motion, text, and sound to grab immediate attention.
Make sure your content looks organic to encourage engagement.
📲 Instagram & Facebook Stories
Only for OUT NOW
Field | Specification |
Format | MP4 or MOV |
Relationship | 9:16 (full vertical) |
Resolution | 1080x1920 px |
Minimum dimension | 500 px wide |
Duration | Recommended: 5–15 seconds |
Content | Title, artist, message “Listen now” |
Music | Hook (stickiest part of the song) |
Recommended creativity:
Add stickers, emojis, and visual elements to create an engaging and immersive experience.
“MUSIC VIDEO + OUT NOW + PRE-SAVE” Package – Professional Specifications
🎯 What does this package include?
This comprehensive package is designed to cover the entire promotional cycle of a music release accompanied by a music video, from the pre-release phase with PRE-SAVE , through publication with OUT NOW , to the delivery of the complete music video on social networks .
Includes the following formats:
📢 Video Feed for PRE-SAVE
🚀 Video Feed for OUT NOW
📲 Video for vertical Stories (OUT NOW)
🎬 Full video clip optimized for Facebook and Instagram
📦 Files you must submit
Before starting your campaign, you must upload:
Edited clips for each phase (PRE-SAVE, OUT NOW, Stories)
Full video clip in 1080p format
Spotify / Apple Music logos
Featured musical fragment ("song hook")
Clear and direct promotional message
📥 You'll receive a link to upload your material once your campaign payment has been processed.
📐 Video Specifications by Format
📱 Instagram & Facebook Feed (PRE-SAVE & OUT NOW)
Field | Specification |
Format | MP4 or MOV |
Relationship | 4:5 |
Resolution | Minimum 1080x1080 px |
Min. dimensions | 120 px wide and high |
Duration | 15–45 seconds recommended |
Style | Animation, music video, live session |
UMW Tips:
Take advantage of the first 3 seconds to hook the viewer.
Use sound and text to reinforce the message.
Make it feel natural, not like a traditional ad.
📲 Instagram & Facebook Stories (OUT NOW only)
Field | Specification |
Format | MP4 or MOV |
Relationship | 9:16 (vertical) |
Resolution | 1080x1920 px |
Minimum width | 500 px |
Duration | 5–15 seconds recommended |
Message | “Listen now” + Artist name + Track title |
Music | Key fragment of the song |
🎨 Recommended creativity: stickers, emojis, visual effects that connect emotionally with your audience.
🎬 Complete video clip for Instagram & Facebook
Field | Specification |
Format | MP4 or MOV |
Resolution | 1920x1080 px (Full HD) |
Duration | Full length of the topic |
Music | Full song |
🔁 The video is uploaded natively to achieve better reach and loyalty within the platform.
Fan Finder Package – Campaign Video Specifications
🎯 What is FAN FINDER?
FAN FINDER is a strategic advertising campaign designed to help artists discover new listeners and organically expand their fanbase. It focuses on emotional, authentic, and visually compelling content, ideal for attracting audiences who don't yet know you.
This campaign includes formats designed to capture attention on Instagram and Facebook, in feeds and stories.
📦 Required files before starting
You must send the following materials:
Main video for feed (recommended: live, acoustic or performance session)
Video edited for “Out Now” feed
Vertical video for Stories (short and impactful format)
Spotify/Apple logos (in case of launch promotion)
Key musical fragment (hook)
📥 You'll receive a link to upload your files once payment is confirmed.
📐 Technical specifications by format
📺 Video Feed – FAN FINDER
Field | Specification |
Format | MP4 or MOV |
Resolution | 1080x1080 px or 1920x1080 px |
Duration | Recommended: up to 3 minutes |
Style | Acoustic, live performance, spontaneous |
💡 UMW Pro Tip:
Content should feel intimate and real. It doesn't need to be overly produced, but it should be well-lit, with good audio quality and an emotional connection.
📢 Video Feed – OUT NOW (if applicable)
Field | Specification |
Format | MP4 or MOV |
Relationship | 4:5 |
Resolution | Minimum 1080x1080 px |
Min. dimensions | 120 px x 120 px |
Duration | Recommended: 15–45 seconds |
Content | “Listen to it now”, artist, track, cover visual |
Recommendation: Use elements from your music video or custom animations with a professional aesthetic.
📲 Stories – OUT NOW (optional)
Field | Specification |
Format | MP4 or MOV |
Relationship | 9:16 (vertical) |
Resolution | 1080x1920 px |
Minimum width | 500 px |
Duration | Recommended: 5–15 seconds |
Content | “Listen now” + DSP logo + Musical hook |
Creative Tip: Incorporate emojis, visual effects, and native Stories design to improve engagement.
YouTube Package – Video Campaign Specifications Guide
🎯 What is the YouTube Package?
This package is designed to boost the visibility of your music video or official content through TrueView Video Discovery ads on YouTube. It's ideal for artists who want to increase exposure for their channel or a specific video with precise targeting and measurable results.
📌 Where do these ads appear?
Ads are displayed on:
YouTube search results
Watch page
YouTube mobile app homepage
🔗 Important: The ad doesn't autoplay the video. Instead, it takes the user to the original video on YouTube, which increases real-world views and improves organic ranking.
📦 Requirements to activate the campaign
Before launching your campaign you will need to provide:
Asset | Description |
Video URL | Must be uploaded to YouTube (public or unlisted) |
Google Ads ID | Example: |
Miniature | Used as a preview in the advertisement |
3 lines of text | Call to action, title, compelling description |
✅ All ads must comply with YouTube's Advertising Policies .
🎧 SPOTIFY Package – Audio Advertising Specifications
🎯 What is the Spotify Advertising Package?
This package is designed to position your music directly in front of active Spotify listeners through audio ads played between songs on the free version of the platform.
Ideal for promoting:
New releases
Artist-curated playlists
Featured Albums
Ads appear without distractions, at moments of the listener's full attention.
📦 Assets required for your campaign
You must deliver two essential components:
Advertising Audio
Specification | Details |
Duration | Between 15 and 30 seconds |
Format | WAV or MP3 |
Content | Audio with voiceover , preferably recorded by the artist |
Message | Must include: artist name, call to action (“Listen now”) and a sample of the track (hook) |
Pro tip:
Record a warm, natural version of your message. Example:
“Hi, I'm [Artist Name] . My new single [Song Name] is out now. Play it now on Spotify.”
🖼️ Advertising Image
Specification | Details |
Dimensions | Minimum 640x640 px (square format) |
Format | JPG or PNG |
Maximum weight | 200 KB |
Visual content | Artist image or release artwork |
Clickable link | Direct URL to the track, album or playlist on Spotify |