At UMW Recordings Inc., we believe music requires strategy, vision, and passionate people. Meet our team of leaders, creative minds, and managers who empower every artist to move forward with confidence, technology, and purpose.
Carlos Holguín
COO – Operations Manager
📊 Carlos oversees UMW’s internal operations. He orchestrates workflows, ensures seamless coordination across departments, and guarantees that everything runs with clarity, structure, and accountability.
🧩 He’s the bridge between vision and execution — turning plans into scalable, efficient processes.
🛠️ “Flawless execution is the foundation of sustainable success.”
🔖 #COO #Operations #MusicIndustry
Valentina Ríos
A&R Specialist – Artists & Repertoire
🎙️ Valentina leads artist scouting, curation, and talent development. Her deep artistic insight and curatorial instincts help shape a roster of original, relevant, and powerful voices.
🎧 She works closely with creatives, managers, and producers to ensure authentic music curation.
🎨 “Discovering talent means connecting with the essence of art.”
🔖 #A&R #TalentScout #NewVoices
Iván Parrales
CEO – Executive Director
📌 Iván drives the strategic direction of UMW. From business vision to global partnerships, he brings purpose, innovation, and long-term thinking into every decision.
🌍 His leadership is rooted in sustainability, ethics, and a commitment to building a fairer music ecosystem.
💡 “We’re shaping the music industry with a long-term vision.”
🔖 #CEO #MusicBusiness #UMWLeadership
Leonardo Díaz
Marketing Manager
📣 Leonardo designs creative campaigns that connect music with real audiences. He’s responsible for branding, artist visibility, and market positioning across platforms.
🖌️ His work is a blend of data, intuition, and cultural relevance.
🎯 “Music marketing is art with purpose.”
🔖 #MarketingMusic #MusicPromotion #UMWTeam
José Vélez
Business Development Manager
📈 José focuses on strategic growth and commercial partnerships. He identifies new opportunities, builds key alliances, and expands UMW’s network globally.
🔍 His mindset is forward-thinking, scalable, and opportunity-driven.
🌐 “Each partnership is a step toward a wider musical future.”
🔖 #BusinessDevelopment #StrategicGrowth #UMWExpansion
Ingrid Rosales
Sales Manager
🗂️ Ingrid manages client relations and sales strategy. From onboarding labels to supporting individual artists, she ensures each partnership begins with clarity and leads to measurable results.
📞 Her personalized, client-first approach strengthens trust and satisfaction.
💬 “Our music doesn’t just play — it creates value.”
🔖 #SalesManager #MusicDistribution #ClientRelations
A Shared Mission
At UMW Recordings Inc., we don’t just distribute music.
🎯 We design long-term careers, elevate independent voices, and create meaningful industry connections.
🎙️ We are a team with soul, vision, and purpose.
And we’re here to amplify talent with strategy, respect, and passion.