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📢 Playlists and basic release promotion

Simple tips to prepare your releases and improve your chances of getting on playlists and reaching new audiences. 🎯

Ivan Parrales avatar
Written by Ivan Parrales
Updated today

1. ⭐ How do I increase my chances of getting on editorial playlists?
There's no guarantee, but it helps a lot:

  • Upload your release 2–3 weeks in advance .

  • Complete the genre, subgenre, language, and “mood” information accurately.

  • Use the editorial pitch tools of each artist platform.

  • Show real activity: active networks, collaborations, press releases, etc.


2. 🔗 What is the purpose of a smartlink for my releases?
A smartlink brings together all the stores where your music is available in a single link.

  • You share it on social media, in your bio, newsletters, etc.

  • The fan chooses their favorite platform.

  • It simplifies campaigns and ads, because you don't have to share a different link for each DSP.


3. ⏳ What is a pre-save/pre-add and how does it help me?
It's a "reservation" of your release before it goes live:

  • On the day of release, the music appears directly in the fan's library.

  • It helps you focus on playback from day one.

  • It's a positive sign for the platforms, which are seeing early interest in the launch.


4. 🤝 Do collaborations with other artists help with promotion?
Yes, collaborations can:

  • Uniting the audiences of both artists.

  • Increase your chances of appearing on playlists.

  • Generate more joint content for social media (lives, videos, challenges, etc.).

It is important to accurately reflect the credits and roles in the release.


5. 📲 What channels should I use to promote my launch?
It depends on your audience, but in general:

  • Social networks (Instagram, TikTok, YouTube, Facebook).

  • Mailing lists or newsletters, if you have them.

  • Collaborations with other artists or content creators.

  • Banners or links on your website and artist profiles.

The key is to maintain clear and constant communication before, during and after the launch.

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